I think the devs just need to get rid of all the blood guts/gore/zombies and bring back the old world from Wild West Online. Back then we had lots of towns and banks/stagecoaches to rob, tents/houses to loot.
So I think it would be a lot of fun if you guys added a working train! And make it so, players can hop on and even rob it! I think it would also bring in more players! Who else wants a working Train?!!!